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Plush Toys – Targeting a Niche Market

What is a niche market and why should you consider it in the first place for your plush toys? A niche market isn’t just for stuffed toys. Most business people will focus on this market because they know it can be very profitable. It is a very specific market need and usually very small compared to mainstream markets. Because it is very small, there are not many people to satisfy this demand. Therefore, if you are able to satisfy the needs of this niche market, it can be very profitable because you have little to no competition.

Needless to say, this is a very desirable market. Let’s take stuffed animals for example. It goes without saying that stuffed bears are very popular because of Teddy Bear. This is a very large market, so many people will think that it will be very easy to make a lot of profit from this large market. But if you don’t offer something new with your teddy bears, what makes you different from other plush toy inventors? You will have a lot of competition and some of them would be in this business many years before you even introduce your stuffed animal. So people would prefer to go to them because they have been in the industry for a long time and they would have earned the loyalty from the market.

So how can you target a niche market? It’s just a matter of making it more specific. Let’s go back to the stuffed animal example. Stuffed dogs are very popular because there are many dog ​​lovers out there. This is why it is often the target of plush toy inventors. But what many people don’t realize is that you can make them more specific. Instead of making a Labrador, why not make one for a Basenji? It’s still a dog, but it’s more unusual compared to the Labrador. You can be sure that there are already many stuffed dogs with a Labrador pattern. But for a Basenji, I’m sure there are only a few. There is a market for this, although it is relatively small compared to the market for more popular dogs, you have to consider that there is also very little competition. In fact, the market is waiting for someone to satisfy this need and if you can satisfy it with your plush toys, then it can be a win-win situation for you and your market.

You can also target a very specific audience geographically. You can work in the area where you are. Bid on your games starting at your nearest retailer. Then work from the inside out. First target a very small market like your neighborhood and expand your market as the need arises. It’s easier to do this than to go head-to-head with game companies that are popular across the nation. It’s easier to succeed this way too.

It doesn’t matter if you offer stuffed animals or other designs. Go ahead and find out what niche market you can work on. Satisfy their need and your plush toys will be a success.

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