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E-Mail Marketing For Tennis Clubs

No, email marketing is not dead!

And I’ll show you why in a moment.

In fact.

All businesses and tennis clubs should use this powerful method to promote, develop and maintain contact with their customer or members.

The best part is the ROI.

It costs next to nothing to use an autoresponder today and the returns will be off the charts for your club.

Here’s a summary of what your club’s sales funnel can and should look like.

On the front.

Use direct response marketing to offer a free sample course to prospective clients.

What your staff needs to do is take their contact information and add it to your mailing list on the first visit (make sure you ask too).

If they don’t do that, none of this will work.

Back-end.

Use email marketing to follow up on all leads and members the next day.

Treat them like people when you do this.

Share freebies and find creative ways to bring them to the club during the week.

I’m thinking.

Free dinners and giveaways are a great idea.

And always use telemarketing as a follow-up to email marketing.

Your referral system.

This is where you send an email and ask your members to give you 3 names of people who might be interested in joining your club.

I would offer a referral reward to encourage them to do this because it seems to work every time.

Also.

Make that referral reward WORTH their time and effort.

Think about it… you can afford to lose money on the front-end because you’ll get 3-life members on the back-end if you serve them right!

So don’t be cheap with your rewards.

Then follow up the reward with a personal thank you note.

The final way to leverage email marketing for your club is with…

Affiliate Marketing.

“This is when you receive a commission for introducing a product or service to your members from another company.”

I would only target companies with great products and services and also negotiate the commission.

In fact, you’re better off helping them build an affiliate program and then becoming theirs Super Adopt.

In this way.

It becomes a win-win situation for both your team and them.

Use this sales funnel as a guide and then focus on updating each part of your funnel until you have a perfect “Tennis Club Cash Machine” tune.

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