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Before You Start a Business – Small Business Tips

Before jumping into the world of running your own business, it’s important to understand exactly what you’re getting yourself into – and how you can make the most of it. Today’s post focuses on what I believe is one of the most important lessons that is vital to understand before starting a business – you get out what you put in. Things will not happen by themselves and if you want to see things in your business change (for the better), it is up to you to make it happen.

In many ways, working as an employee at a large company tends to make you feel like you’re just another piece in the puzzle. Jobs you work for another man can make you feel like what you’re doing isn’t important, that no matter how you try to change your work ethic, it ultimately fails to make an impact in the grand scheme of things. You have good ideas, but no one ever gets to hear them! You may feel that most of your job is smoke and mirrors and that your only hope for advancement is to play your cards in the game of home office politics.

Okay, so I might be a little biased. But I’m willing to bet that maybe, just maybe, I’m not that far off! While some employers are better than others at giving their employees a solid sense of responsibility and motivation, there’s definitely something to be said for a lack of accountability and how damaging it can be to a person’s morale. Quite simply, no one likes to feel like they are just another brick in the wall. No one likes to feel like what they do doesn’t matter. When you own your own business, you’re not just given a little extra responsibility. All responsibility is given to you.

The best analogy that effectively illustrates this point can be seen in the comparisons between team and individual sports. Let’s pretend for a moment that you’re part of a basketball team. Your team’s success certainly depends on your individual skill set, but it doesn’t depend solely on your ability to put the ball in the hoop. You must work as a cohesive unit. Even if you are a standout player, a talented team to play alongside you is absolutely critical if you hope to win the championship game.

Playing on a basketball team is like working for a big company. In general, your team’s success is not entirely dependent on your individual skill set. Additionally, if you have a game out, your team won’t necessarily lose the game. Your role is important, but however you see it, you will only be a contributing factor! Just remember, even LeBron James couldn’t win a championship with a subpar team around him in 2011. The Dallas Mavericks played as a cohesive unit and ended up hoisting the trophy in the air as the best basketball team in the world.

Individual sports, on the other hand, are completely different. Your success, or lack thereof, depends on how rigorous your training routine is and how committed you are to a dedicated regimen. If you work hard, day in and day out, your passion for perfection will shine through as you start winning matches. If you don’t work hard, your performance will suffer.

Lance Armstrong won the Tour de France seven times in a row because he worked harder than his rivals. He rode his bike for six hours a day, devoted himself to a strict diet and had a mental toughness that propelled him to the top of the sport. Individual sports can be incredibly liberating. If the star player of a failing basketball team decides to start a marathon run, he is no longer bound by the talent of the contributing members! Their success depends on them! In many ways, however, this can be incredibly intimidating and pressure-filled.

There is no smoke and mirrors to hide behind if you fail to deliver. There is no one to point the finger at and no excuse to huddle in front of your accusers. This is what it feels like to have your own company. You are no longer part of a team, playing a small role in the overall success of the organization. Now you are the only one on the track. It’s you against the world. If you put in the effort, you will reap the rewards.

Like many other concepts associated with running a small business, accepting this sense of responsibility is often very difficult for new business owners. Of course, it’s much easier to close your eyes and hope for the best than to take the bull by the horns and make things happen.

As I was building my clothing company from the ground up, I traveled to towns around the state of Minnesota to pitch my brand to store owners. I visited retailers in Milwaukee, Madison, and Chicago with a backpack full of t-shirts, a catalog displaying pricing information, and an order form that I hoped would be filled out soon. In addition to my local sales strategy, I developed a spreadsheet that contained contact information for buyers across the country in cities I couldn’t meet in person. With each release, I relentlessly pursued each buyer with my new product offerings, hoping to close deals and develop relationships with those interested in the brand.

As a small brand, the going has been tough. Incredibly rough. But through persistent, relentless contact methods, I was eventually able to develop relationships with many retailers that I continue to work with today. These relationships do not exist because they were handed to me. They exist because I have been relentless in my pursuit of building a solid chain of retailers.

A common question I hear from friends and supporters hoping to start their own clothing company is, “I see you have retailers that carry your products all over the country. How did you build those retailers?” After explaining to them that I was only able to build this list of retailers through persistence and dedicated sales tactics, it often feels like I’ve just poked a needle in their confidence balloon. “Wait… you mean you chased some retailers for several years before you were able to work with them? You actually called 125 retailers with every product launch?”

Unfortunately, there’s usually a general attitude: “It sounds like you’ve put in a lot of work to get where you are today. I was hoping it wouldn’t be this hard.” No seriously! In almost every conversation I’ve had with aspiring entrepreneurs, they’re always shocked to hear how long and arduous the road has been. I guess I’ve talked to team players, not individual athletes.

In many ways, your business is a lot like a vegetable garden. If you don’t garden, your vegetables will die. You have to be careful about watering the plants, smelling the soil and picking weeds that try to overpower the healthy produce. You also need to build a fence to keep out the invading animals that want to steal from your rich harvest. And let’s not forget how important the initial planting phase is!

Each element of the garden is as vital as the last. Without the right fence, your perfectly ripe tomatoes and carrots will be destroyed by ravenous rabbits. Without water or suitable soil, plants would simply struggle for survival. Your business is very similar. If you hope to see a prosperous company, you must understand that each individual element is as important as the last. Without spectacular customer service, your optimized operations strategy is completely irrelevant. Without a beautiful website, your amazing prices don’t matter.

If you want to see your business ripe with tomatoes, carrots and zucchini, you need to give it a proper fence, take care of the soil and pull the weeds. Furthermore, properly managing your garden is not a neighborhood activity. If the garden is a mess of weeds and dead vegetables, you can’t point the finger at the neighbor across the pond and proclaim that it’s their fault!

When you own a company, there is nowhere to hide. The success of your company is in your hands. Exciting, isn’t it? If you put in the effort every day and put your heart and soul into your company, you will enjoy a thriving business that gives you a tremendous sense of satisfaction. Remember, you may not necessarily enjoy it overnight! But if you work harder than your competitors, the consequences of that effort will show in the professionalism of your business.

If your company isn’t where you expected it to be, ask yourself a simple question. “Am I really trying 100% to run this company?” Are you doing everything you can to help this company succeed in a timely and efficient manner? If the answers to these two questions are a resounding “yes” and it’s been six months, give it a little more time. If you answered yes, and it’s been two years, give it some more time. If it’s been five years, give it a little more time! Just remember, the cream always rises to the top.

Sometimes it takes a while to get there.

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